01 / CLIENT OVERVIEW
The business behind the brief.
Anonymised US telecom business. Client identities are anonymised in the existing project summaries.
02 / BUSINESS CHALLENGES
The challenge.
Completed device purchases fell 45% against their normal trend. The team needed to distinguish traffic changes, journey friction and technical faults.
03 / GOALS AND OBJECTIVES
What success needed to look like.
Locate the source of the decline and enable ongoing funnel monitoring.
04 / STRATEGY AND APPROACH
The thinking behind the work.
Compare product-to-purchase paths before and during the issue, focusing on repeat visits and checkout destinations.
05 / SERVICES PROVIDED
The connected capabilities.
Website and Traffic Analytics, Conversion Rate Analysis.
06 / EXECUTION AND IMPLEMENTATION
How the work came together.
Mapped journey paths and found repeat payment visits rising from 19% to 41%. The web team traced a payment-confirmation bug, and two Power BI funnel measures supported daily monitoring.
07 / RESULTS AND KEY PERFORMANCE METRICS
What the evidence shows.
The source comparison shows 9,712 pre-issue hits and 7,200 during-issue hits. Purchases returned to normal after the payment-confirmation issue was addressed; no post-fix uplift percentage is supplied.
08 / FINAL OUTCOME
What the work made possible.
The investigation directed attention to a payment defect and established daily monitoring.
Project details are based on the existing QlikMatrix website. No additional client identities, financial outcomes or implementation details have been inferred. Visuals are illustrative.