01 / REQUIREMENTS
What the website needed to do.
Paid search visitors needed a page relevant to competitor searches.
02 / CHALLENGES
The problem to solve.
Generic page content did not match the intent behind the paid click.
03 / SOLUTION
The approach.
Created a competitor-intent landing page with the offer above the fold, a single next step and tracking from day one.
04 / RESULTS
What changed.
The existing QlikMatrix case summary reports a 22.6% increase in conversions. The measurement period and attribution details are not supplied.