01 / REQUIREMENTS
What the website needed to do.
Present a complex catalogue with useful product specifications.
02 / CHALLENGES
The problem to solve.
Buyers need enough information to evaluate products without searching across disconnected pages.
03 / SOLUTION
The approach.
Proposed approach: organise product taxonomy, add specifications and build clear purchase or quotation routes.
04 / INTENDED OUTCOMES
What success would look like.
Target outcome: easier evaluation and a consistent catalogue experience. No client performance data is available.