01 / CLIENT OVERVIEW
The business behind the brief.
Paid search client. Client identities are anonymised in the existing project summaries.
02 / BUSINESS CHALLENGES
The challenge.
Paid clicks from competitor searches were landing on a generic page that did not convert.
03 / GOALS AND OBJECTIVES
What success needed to look like.
Improve the relevance of the landing experience and make the next action clear.
04 / STRATEGY AND APPROACH
The thinking behind the work.
Design a page specifically for competitor-intent searches, keeping the offer above the fold.
05 / SERVICES PROVIDED
The connected capabilities.
Website Design, Website Development, Landing Page Design, Website Redesign and Optimization.
06 / EXECUTION AND IMPLEMENTATION
How the work came together.
Designed and built one focused landing page with one clear next step and tracking from day one. The implementation stack is not documented in the supplied summary.
07 / RESULTS AND KEY PERFORMANCE METRICS
What the evidence shows.
The existing homepage reports a 22.6% increase in conversions. The timeframe, sample size and attribution methodology are not supplied.
08 / FINAL OUTCOME
What the work made possible.
A dedicated landing experience replaced a generic destination for competitor-search traffic.
Project details are based on the existing QlikMatrix website. No additional client identities, financial outcomes or implementation details have been inferred. Visuals are illustrative.